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Fibras
Problem Statement
Fibras is an empowering program by the feminist NGO "La Morada," designed to connect artisan women and help them transform their weaving skills into sustainable businesses, fostering economic independence.
The logo concept draws inspiration from the word "fibras," meaning fibers, symbolizing the strength and resilience that comes from unity. The design features interwoven threads, organic shapes, and a sense of movement, representing the bonds these women form as they build a community. This dynamic logo embodies the essence of Fibras: women coming together to create something stronger and more impactful.
Project
Identity & Branding
Tools
Illustrator
Photoshop
Year
2021
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I had the privilege of working with Fibras not only as the brand developer but also as a mentor to two artisan women, guiding them in using digital tools and basic social media skills to elevate their crafts. Additionally, I delivered an online talk on branding essentials, teaching them how to develop logos using their own tools and skills.
My personal journey with Fibras
This project was especially meaningful as it allowed me to connect with strong, resilient women who were eager to transform their art into sustainable businesses.
Conducted during the pandemic, Fibras provided a safe, virtual space for us to meet, share stories, and support one another, creating a community rooted in empowerment and solidarity.
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