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Healthy Heart Talks
Problem statement
Healthy Heart Talks is a podcast focused on self-improvement and nurturing healthy relationships. The brand design embraces a warm, inviting aesthetic, mirroring the podcast's heart-centered approach. Hosted by Vasti, who draws from her personal journey of healing and growth, each episode encourages listeners to make empowered decisions for their emotional and mental well-being. Through Vasti’s candid storytelling and shared experiences, the platform creates a comforting space where listeners are inspired to prioritize self-care and connection.
Project
Tools used
Identity & Branding
Photoshop
Illustrator
Year
2020
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Ever noticed the intriguing similarity between the rhythm of a beating heart and the waves of sound that emerge from a podcast? Both can be symbolized by waves.
To sidestep the cliché representation of an electrocardiogram and avoid any misconceptions (I aimed to steer clear of the clinical aesthetic), I transformed the traditional heartbeat peaks into undulating waves. Additionally, I incorporated a displaced counterform, injecting dynamism and adaptability into the shapes.
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